HID Human Interface Design GmbH

Brave. Human. Sensations.

HID is the first choice for premium brands that want to become the digital benchmark in their segment, and thrill their customers with bold, high-end products and product ecosystems by providing human-centred and profound technical advice and implementation.

We create solutions that enable intelligent and inspiring interaction between people and technology, in which the focus is on humans and all their senses and needs.

When it was founded in 1999, HID was a pioneer and one of the first design agencies in Germany to disrupt classic industrial design. It became a leader in the human-oriented design of interaction between people and digital technology.

Our most important task is combining corporate and brand goals with user needs in a meaningful and symbiotic way to enable exclusive user experiences, independent and high-quality design and a consistent feel throughout the product ecosystem.

We consider human-centred design to be a holistic consulting and design approach and develop artistic quality standards and leadership with our customers. In close proximity to research and development, we embrace the culture of learning with and from each other.

We work in an agile way and in close cooperation with users and customers in intensive design sprints. We involve a wide variety of our customers' stakeholders in the design process. We establish the relationships between corporate and brand goals and put together a holistic design strategy.

We are brave – the joy gained from experimenting is important to us and enables us to develop the best and most desirable futures for users and our customers.

Our customers

ABB, Audi, Bonprix, Baker-Hughes/ General Electrics, Beiersdorf, Busch-Jaeger Elektro, Bosch-Siemens Hausgeräte, Danfoss, DATEV, dpa, Dräger, Deutsche Post, Fraunhofer Institut, Gaggenau, Hilti, Jungheinrich, Krones, Lufthansa Systems, Otto, Sartorius, Statistisches Bundesamt, T-Systems, Viessmann, Volkswagen u.a.

Our expertise

  • User Interface Design for interactive software systems
  • User Interface Design for technical products, equipment and systems
  • Digital Transformation: IoT and Industry 4.0
  • Digital Media and Mobile User Interface Design
  • User Experience Design and Service Design
  • Design Thinking, Design Strategy and consulting
  • Future topics such as Beyond GUI Design, multi-sensory interfaces, AR/VR and digital ecosystems

HID Human Interface Design GmbH

HID Human Interface Design GmbH

Contact Person

Prof. Frank Jacob
Managing Director, Owner

Sandra Brügmann
Chief Operating Officer