In 2019, Hamburg aviation successfully participated in the conference program of the tech and innovation conference "South by South West" in Austin, Texas with the panel "Flying Taxis and Ambulance Drones: SciFi 2 Reality". Also for the SXSW 2020 (16-22 March) a team wants to participate. Until August 23, you can use your voice to help Hamburg fly to Texas.

Under the motto "My Colleague is a Robot" David Küstner, CEO of the Hamburg start-up Synergeticon, and Dr. Tanja Zeeb, PhD philosopher and project manager of the Co-Learning Space for Hamburg clusters at the South by South West (SXSW) in Austin, discuss the future of manufacturing work at the aviation location - if you give them your vote! From 5 August to 23 August you can vote here.

Today's news conveys a feeling of the "final game" of the work: It's about people versus machines. While automation in some areas will actually replace human labor, many other areas are confronted with a completely different future scenario: People and machines work together in the workshop. While this new form of teamwork promises interesting perspectives for increasing industrial efficiency and reducing strenuous tasks for people, the new age of technology also raises ethical questions: How do you ensure that humans and robots do not compete with each other? What happens when the work in the workshop is monitored remotely and not by a human superior in the hall? And how can companies combine human creativity with machine learning to tap new innovation potential? This will be discussed by the two representatives of the Austin aviation location.

How do you manage to get a slot at South by Southwest? ZAL Managing Director Roland Gerhards in podcast about his participation in March 2019:

When do taxis conquer the skies? Lukas Kaestner from the Hamburg Aviation Cluster reviews Hamburg's appearance at South by 2019:

About the SXSW:
The South by Southwest (SXSW) is an annual March event held in Austin, Texas. It brings together festivals, conferences and exhibitions on innovation, music and film.