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Take-off for the new umbrella brand, "Hamburg Aviation"

Trade fair

Right on time for the ILA, the Aviation Cluster Hamburg Metropolitan Region launches a new logo, new corporate design and new name: Hamburg Aviation!

Hamburg, 5 September 2012: It’s not just the ILA event grounds that are new; the Aviation Cluster Hamburg Metropolitan Region’s presentation in Hall 3, Stand 3303 is new, too. The International Aerospace Exhibition / Berlin Air Show is being held at the new Berlin ExpoCenter Airport for the first time from 11 to 16 September. The Leading-Edge Cluster, so designated by the Federal government, will present its new umbrella brand at the event. The name: Hamburg Aviation! The logo: Two wings, representing a cooperative mindset, with colours that symbolise the goals of the cluster. Green for environmental efficiency and blue for the innovative products and services to be developed for the future of aviation. To achieve this, and to be able to achieve much more together, the industry has come together with the academic and political worlds to form the aviation cluster, creating a strong brand in the process. You will find more information on Hamburg Aviation at www.hamburg-aviation.com. The new website doesn’t just have a modern and dynamic look and feel, either; it also includes extra features such as a database of research projects.

"The name says it all. ‘Hamburg Aviation’ is short and succinct, it is international, and it expresses what it is all about for all of us in the Hamburg Metropolitan Region: leading-edge competence and performance in aviation, says Bernhard Conrad, President of the Aviation Cluster Hamburg Metropolitan Region Association – in short: Hamburg Aviation. "With the new umbrella brand and particularly with the colours green and blue, we also want to make a statement about forward-looking, high quality research and technology as the means to make tomorrow’s efficient and environmentally responsible products possible," adds Prof Dr Joachim Szodruch, Vice President of the association. Prof. Dr Monika Bessenrodt-Weberpals, also a board member as well as Vice President of Hamburg University of Applied Sciences, emphasises the cooperative mindset: "With the Hamburg Aviation brand, the industry and the academic world have established a new quality of systematic thought and action in Hamburg, the world’s third-largest aviation location. This cooperation produces highly qualified specialist personnel who can apply research to develop innovative products." And board member Dr Georg Mecke, Site Director at Airbus Hamburg, looks beyond the cluster’s borders: "Together, we can develop new products and implement process innovations – with partners inside the cluster, but also with clusters from other industries in Hamburg, with other Leading-Edge Clusters, and with aviation clusters in Germany and around the world."

The opportunity to achieve more by working together motivated the companies within Hamburg’s aviation industry, along with associations, institutions, universities and authorities to join together as early as 2001. The network developed into the Aviation Cluster Hamburg Metropolitan Region, which was honoured as one of the first Leading-Edge Clusters in Germany by the Federal Ministry of Education and Research in recognition of the "A new kind of aviation" strategy. The Hamburg Aviation brand creates an even stronger identification with the location and achieves higher levels of brand awareness in the public eye.

The network mindset is reflected in the design of Hamburg Aviation’s ILA stand. With wall displays and sharing the stand are ZAL, the Center of Applied Aeronautical Research and HCAT, the Hamburg Centre of Aviation Training – two milestones in the Hamburg Aviation strategy and leading examples of networked research and training. The Hamburg Aviation stand is also where the paths of EACP (the European Aerospace Cluster Partnership) and the EU-funded CARE project (Clean Aerospace Regions) converge. Hamburg Aviation was instrumental in the birth of EACP and leads one CARE work package as well as participating in others. This is also the place to connect with CANNAPE (the Canadian Networking Aeronautics Project for Europe). And last but not least, the stand is the place to come with your questions about the Crystal Cabin Award.

The ILA CareerCenter on 14 and 15 September is not to be missed for anyone interested in a career in aviation. The Aviation Industry Qualification Initiative is in Hall 7, together with representatives of the G15 State Vocational College, the Hamburg University of Applied Sciences, Pro Technicale and trainees from Airbus, ready with information on training and education opportunities in the Hamburg Metropolitan Region.

About Hamburg Aviation

With more than 40,000 highly qualified personnel, Hamburg Aviation is one of the biggest locations in the world’s civil aviation industry. The two giants of the industry, Airbus and Lufthansa Technik, are joined by Hamburg Airport and more than 300 suppliers, as well as a variety of scientific and technological institutions. Every one of them contributes know-how and expertise. Companies, universities, associations, the economic authority and other partners have come together to form Hamburg Aviation, a cluster dedicated to advancing the city as an aviation location. Together they pursue a common goal: to network research and development, thereby bringing to market high-quality products and services for the aviation of the future – products that are good for passengers and set the standards in terms of resource protection. Hamburg Aviation concentrates on four product areas: the development and construction of aircraft and aircraft systems, the development and construction of cabins and cabin systems, the optimisation of aviation services and improving the efficiency of the air transportation system.  On the basis of these four product areas, the aviation cluster developed its strategy, “A new kind of aviation”, for which it was honoured by the Federal Ministry of Education and Research as a Leading-Edge Cluster.